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Monday, December 20, 2010

Guest Post | Proenza Schouler by George Waters

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Proenza Schouler Background:

Jack McCoullough and Lazaro Hernandez make up the most innovative new fashion label Proenza Schouler, based in New York, NY. Meeting their junior year at one of the top fashion schools in NYC, Parsons School of Design, the two young men quickly became best friends. When they collaborated on their senior project, fashion critics and peers were stunned with the results. The collection was so innovative and exciting that Barneys New York actually purchased the entire collection to be sold in their stores. 

What Makes Them Different?

While McCoullough and Hernandez are some of the youngest to have made such an impact on the fashion industry, their label appeals to both young and old. The style reflects the taste of the downtown girl who is edgy, simple, colorful, and sexy, while the obvious quality, thought, and time put into the designs keeps them on par with the classic labels the uptown ladies will always love. 

 What’s New For Spring?

This spring the designers prove that they are still the most innovative label in the high fashion world. They combine the edgy technique of shibori (the extremely time consuming Japanese technique of tie-dyeing,) with classic styles like Lace, tweed, and 1960’ style pumps. The result is a fabulous unique look that you can still wear to work. The future is bright for Proenza Schouler, and we can expect to see them continue to shake up the industry.

 Check out the official Proenza Schouler website to see more of their designs. 

George Waters is a design instructor and freelance photographer currently based out of the mid-west. In his free time he advocates for online education, and travels all over the world.

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